Net Gain Marketing

Rambling about online business, marketing strategy and methods that create net gains, not net costs...

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

Here’s an excellent, practical presentation about using Google Webmaster Tools to focus on core keywords and objectives to get more profit from your website.

Important basic SEO tips here include using meta descriptions to control how your pages appear in Google’s organic listings, plus…seo image

  • ensuring each page has a unique title and description,
  • checking internal link density for high-priority pages,
  • spotting irrelevant or undesirable search queries being associated with your pages (around 04:00), and
  • checking for problems on your site using ‘Fetch as Googlebot’.

These are all simple, powerful items that help you stay on top of SEO for your website.

Presenter Maile Ohye is not only a Tech Lead at Google, but an excellent presenter and speaker. I wonder if she wants a job in Australia?