Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads.
One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit).
The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto the end.
That big, whopping headline in blue text could make your ad really stand out. Look at these examples – old format and new format:
Which one will work best? Don’t leave it to intuition – only testing will prove it. Always test your ads.
How to get a 60-character headline in AdWords: Just two criteria…
- Your ad must be in one of the main-column (not sidebar) top-3 positions,
- Description Line 1 must end with a period, question mark or exclamation point.
Note: In some cases, the new format could be bad for your ads. Sometimes your ad takes on a new meaning…
Check all of your ads to make sure there won’t be any nasty surprises.
Have fun writing your new ads! If you have a lot of ads to re-write, try this AdWords text ad writing tool – it can save a lot of time & help you write better ads.
Link: The official AdWords blog.